BookForYou ("we", "us", "our") is committed to protecting your personal data. This policy explains how we collect, use, and safeguard your information when you visit bookforyou.co.uk or use our services.

For the purpose of the UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR), the Data Controller is Blue Horizon Media Promotions Limited (Company Reg: 10067515).

1. WHO WE ARE AND OUR ROLE IN DATA PROCESSING

Blue Horizon Media Promotions Limited (operating as bookforyou.co.uk) acts as a digital marketing and lead generation agency. We agree to fully comply with all applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. When you submit an inquiry on our website, we confirm that all personal data is obtained lawfully.

2. HOW WE USE AND SHARE YOUR INFORMATION

We gather transparent, explicit consent from users at the point of data capture to share personal information with our third-party travel partner, Flycations Limited. The sole purpose of sharing this information is for fulfilling travel inquiries. Blue Horizon does not use your data to directly book flights or manage travel arrangements.

3. THIRD-PARTY DATA CONTROLLERSHIP

Once your information is securely transferred to Flycations Limited, they act as an independent Data Controller. Flycations assumes full legal responsibility for the secure storage, lawful processing, and any subsequent communication with you regarding your travel plans.

4. YOUR DATA SUBJECT RIGHTS (THIRD-PARTY)

Because Flycations Limited acts as the independent Data Controller upon receiving your inquiry, they assume full legal responsibility for honouring your data subject rights. This includes managing requests regarding your right to erasure (the right to be forgotten) or subject access requests.

5. INFORMATION WE COLLECT

To facilitate your travel arrangements and ensure a secure experience, we collect the following data:

• Personal Identification: Name, date of birth, gender, and passport details (number, expiry, nationality) required for flight tickets.
• Contact Details: Email address, physical address, and telephone number.
• Payment Information: Cardholder details and billing address. Note: We do not store full credit card numbers; payments are processed via secure, PCI-DSS compliant gateways.
• Technical Data: IP address, browser type, device information, and operating system collected via cookies.

6. HOW WE USE YOUR DATA

We use your data strictly for legitimate business purposes:

• Booking Fulfillment: Passing your details to the Principal (Airline) or Consolidator to issue your tickets.
• Communication: Sending booking confirmations, e-tickets, schedule changes, and support responses.
• Fraud Prevention: Verifying your identity to prevent payment fraud and unauthorized transactions.
• Legal Compliance: Sharing Advance Passenger Information (API) with border control agencies as required by law.

7. DATA SHARING & THIRD PARTIES

We do not sell your personal data. However, to provide our service, we must share specific data with:

• Service Providers: The specific Airline(s) you are flying with (e.g., Virgin Atlantic, Emirates) to fulfill the contract of carriage.
• Technology Partners: Our booking system providers (GDS) and secure payment processors.
• Google & Advertising Networks: We use third-party tools to manage our advertising (see Section 5 below).

8. INTERNATIONAL TRANSFERS

Because travel is global, your data (name/passport info) may be transferred to airlines and border authorities located outside the UK/EEA (e.g., if you book a flight to the USA). By making a booking, you explicitly consent to this transfer as it is necessary for the performance of your contract.

9. COOKIES & GOOGLE ADS DISCLOSURE

We use cookies to improve website functionality and for advertising purposes.

• Google Ads & Analytics: We use Google Analytics and Google Ads (including Remarketing) to serve relevant ads to you across the internet.
• How it works: Third-party vendors, including Google, use cookies to display ads based on your past visits to our website.
• Your Control: You can opt-out of Google's use of cookies by visiting the Google Ads Settings page. Alternatively, you can opt-out of third-party vendor cookies by visiting the Network Advertising Initiative opt-out page.

10. YOUR RIGHTS

Under UK data protection laws, you have the right to:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate data.
• Deletion: Request that we delete your data ("Right to be Forgotten"), subject to legal retention requirements (e.g., keeping financial records for HMRC).
• Object: Object to direct marketing at any time.

To exercise these rights, please contact our Data Protection Officer at:
Email: support@bookforyou.co.uk
Address: Blue Horizon Media Promotions Ltd, 128 Conifer Way, Wembley, England HA0 3QR, United Kingdom

11. SECURITY

We implement SSL encryption (HTTPS) on our website to protect data transmission. While we strive to protect your personal data, transmission over the internet is not completely secure, and you transmit data at your own risk.